When a regular client calls in frantically and says, “I need a gift for my Dad,”
my first question is always, “What can you tell me about him?”
What kind of food does your father like? Is he big on Barbequing? Does he love chocolate? Does he drink coffee? Does he love Italian food? Does he play golf or fish? Is he a ‘Snack-a-holic?’
All these defining characteristics of Dad are paramount when selecting the perfect gift. The more questions you can answer the better off you’ll be in making your selection. When you get a gift that matches his preferences, your chances of him burying your gift in the closet are significantly reduced
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